The business case for recycling second-quality jeans has gotten stronger thanks to a successful recycling program pilot in Tunisia.
In December 2020, Swedish denim brand Nudie Jeans teamed with United Nations Industrial Development Organization (UNIDO) as part of the EU-funded circular accelerator, SwitchMed, to take second-quality jeans—those with slight defects such as a discolored wash, inconsistent stitching or irregular cut—and refashion them into new jeans. Historically, second-quality jeans are either sold at a discount or otherwise discarded.
SwitchMed recently reported that the pilot project repurposed 6,530 pairs of second-quality jeans into 16,000 new pairs made of 20 percent recycled cotton, overperforming its…
In December 2020, Swedish denim brand Nudie Jeans teamed with United Nations Industrial Development Organization (UNIDO) as part of the EU-funded circular accelerator, SwitchMed, to take second-quality jeans—those with slight defects such as a discolored wash, inconsistent stitching or irregular cut—and refashion them into new jeans. Historically, second-quality jeans are either sold at a discount or otherwise discarded.
SwitchMed recently reported that the pilot project repurposed 6,530 pairs of second-quality jeans into 16,000 new pairs made of 20 percent recycled cotton, overperforming its…
