Baxter of California Expands Fragrance Collection With Two New California-Inspired Scents

The top-selling men’s grooming brand is launching two new universal fragrances, Valley Mist and Canyon Incense – bottling the breathing landscapes across California

Following the success of the brand’s signature scent, Pacific Cannabis, men’s grooming and lifestyle brand Baxter of California announces the launch of Valley Mist and Canyon Incense, two new, California-inspired fragrances as part of its expanding collection of lifestyle products for men. 

Baxter of California has bottled the essence and spirit of California to bring consumers two new fragrances inspired by some of the state’s most beautiful landscapes. Since 1965, Baxter of California has created products that embody the Southern Californian lifestyle and effectively care for the body and hair. These new fragrances capture the landscapes and aromas that are synonymous with the state – Valley Mist, inspired by the state’s vast orchards located in the low fertile grounds between mountains, and Canyon Incense, inspired by the fresh scents in the winding canyons across the state. 

“We are so excited to share our new fragrances with the public,” says Jose Figueroa, Associate Brand Manager of Baxter of California, “Pacific Cannabis has been such a staple scent for our consumers, and we’re elated to connect with an even wider fragrance-loving audience with the addition of Valley Mist and Canyon Incense to our fragrance collection.”

Valley Mist is a daytime scent inspired by the morning mist of the fertile grounds and orchards in Southern California’s valleys. The fresh zest of the breeze contrasts with the sun-drenched sweetness of the fruit on the trees. The fragrance opens with bergamot, lemon and ocean mist. The fresh heart notes include fir needle, pine needles and jasmine leaf, and the fragrance finishes with base notes cypress tree, driftwood and sheer musk.

Canyon Incense is a nighttime scent inspired by the cooler, fresher air found in the twists and turns of the state’s canyon landscapes. This leafy, woodsy scent blends into the spicy warmth of the fading sun. This scent opens with notes of bergamot, nutmeg and apple peel. Earthy heart notes include canyon rock, amber mist and tonka bean, and the scent is rounded out with a base of guaiac wood, red cedar and sandalwood.

Baxter of California’s Valley Mist and Canyon Incense fragrances will be available in 3.4 fl. oz/100 mL bottles at and retailers including Ulta, Macy’s and Amazon. 



Since 1965, Baxter of California has been a pioneer in understanding and meeting our personal care needs. Our curated range of hair, skin, shave, and body essentials and lifestyle products are all tested by master barbers at our award-winning Baxter Finley Barber & Shop in Los Angeles. Our products are designed for quality and versatility to provide consumers with everything they need to confidently be who they are. 


EDITORIAL/MEDIA INQUIRIES: For all media inquiries, including sample requests, please contact Alexa Lewis at [email protected].


Contact Information:

Alexa Lewis

PR & Influencer Manager

[email protected]

(310) 878-2560

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Baxter of California Expands Fragrance Collection With Two New California-Inspired Scents

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Evolve Med Spa Awarded Four Local Girl Media Group ‘Best Of’ Awards

Accolades include Best Botox and Filler in Hoboken, Best Botox and Filler in Jersey City, Best Facial in Jersey City and Best Botox and Filler in Montclair

HOBOKEN, N.J. – January 18, 2023 – (

Evolve Med Spa, a trusted destination for skin rejuvenation, body contouring and injectable treatments, announced today it has been named the winner of four “Best Of” awards from The Local Girl Media Group, the media company dedicated to all things fun and local and includes The Hoboken Girl, The Jersey City Girl and The Montclair Girl sites. Evolve Med Spa received the following community-voted and selected awards:

  • Best Botox and Filler in Hoboken
  • Best Botox and Filler in Jersey City
  • Best Botox and Filler in Montclair
  • Best Facial in Jersey City

“We are absolutely thrilled with this news,” says Jennifer June, President of Evolve Med Spa. “These awards are special because they’re granted solely based on nominations and votes from our community, so we’re especially grateful to be recognized by our loyal clients across our locations.”

The Local Girl is a female-founded and -led media and lifestyle brand that shares local fun in various cities around the country. Each year, The Local Girl asks community members to nominate their favorite local businesses in a range of categories. After a week of nominations, top-three finalists are announced in each category and readers are asked to vote on their favorite. Winners of the awards are then announced, with each business ultimately being named the “best” in each town, across categories.

Evolve Med Spa has sought to address the growing demand for high-quality aesthetic services since 2020. The “Best Botox and Filler” and the “Best Facial” awards highlight Evolve Med Spa’s commitment to offering their clients the opportunity to look and feel their best, with high-quality and in-demand treatments, right in their own backyards. 

“Our clients will always be our number one priority. We want every single person who comes through our doors to leave feeling like their best selves,” says Dr. Osbert Fernandez, Medical Director of Evolve Med Spa. “So to win even one, let alone four, awards like this means so much to us. It is the highest praise we can receive because it is coming directly from our clients who have trusted us and are happy and confident with their results.” Dr. Fernandez credits a large part of the success to Evolve’s clinical training program for all of their advanced practice medical providers. 

Evolve Med Spa has also been awarded “Best Med Spa” by Best of NJ and Top Three Rated.

Contact Information:

Emily Fernandez

VP, Brand and Client Experience

[email protected]


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Evolve Med Spa Awarded Four Local Girl Media Group ‘Best Of’ Awards

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