Well, according to Karin Tracy, head of industry, retail, luxury, fashion at Meta, it has the potential to go far and fashion should not risk getting left behind. “This is the next big thing, it will be the disruptive successor to the mobile web, and we like to call it the embodied internet because we’re not just looking at it — we’re going to be in it,” she said, speaking Thursday in a virtual Fashinnovation session titled, “Fashion Is Going From Magazines, to Mobile, to the Metaverse.” “For retailers, I just want to be clear, it’s not going to be about replacing in-store experiences. This is going to be about enhancing everything we do all with the goal of connecting consumers to the brands we love.”
