True Botanicals CMO Rebecca Boston on rebranding clean beauty as ‘sensual’ – Glossy

True Botanicals CMO Rebecca Boston on rebranding clean beauty as ‘sensual’ – Glossy

True Botanicals’ skin-care campaign with Olivia Wilde, in which she posed nude, as well as its sexier Instagram feed are testaments to the brand’s portrayal of diverse beauty. It also shows its transition from “granola crunchy” to “glowing” and “sensual.”