“It’s starting with nail polish, because that was kind of the birth of what it was for,” Styles told writer Lynette Nylander. “Me seeing a color on a flower or a wallpaper or something and thinking, ‘Oh, I wanna put that on my nails.’ It was a fun little project, but during the pandemic, and when we eventually named it Pleasing, it felt like it was so much more than nail polish.”
