The streetwear brand billed at the outset as a “sustainable Supreme” of sorts drops its first collection Friday, and it’s giving cool, not just conscious. With entirely plant-based products that decompose at end of life, Unless is working to bring sustainability a kind of swag it hasn’t yet had. And cofounder Eric Liedtke’s way isn’t the finger-wagging “wokeness” of other eco purveyors.
