Move over, Black Friday, and make way for Black Hack Friday — a new BoohooMan project that launched Monday to claim its stake in augmented reality shopping. With Hack Friday, the first AR campaign from London-based Boohoo.com’s mens wear extension, the e-commerce purveyor plastered billboards and fly posters around the world with QR codes. Essentially, people scan the codes to unlock exclusive promotions, which will be applicable on top of Boohooman.com offers, with special deals to drop on Black Friday and Cyber Monday.
