Faherty Brand a Case Study in Moving From ‘Native-Inspired’ to Native-Designed Fashion – NewsBreak

Faherty Brand a Case Study in Moving From ‘Native-Inspired’ to Native-Designed Fashion – NewsBreak

Faherty Brand a Case Study in Moving From ‘Native-Inspired’ to Native-Designed Fashion – NewsBreak

Looking at American brand Faherty today — with its Indigenous-led “Native Initiatives” — depicts a relatively airtight picture. But the road to inclusion was marred with cultural misfires. Prior to cofounding Faherty with her husband Alex and taking up the role of chief impact officer, Kerry Docherty was a lawyer…