Click here to read the full article. Edited, Waiting for TK. For Binc Newsletter 1/21 SLUG: Newsfeed
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K18 is vying to be the next big thing in hair care.
The beauty brand — full name: K-18 Biomimetic Hairscience — has fresh funding from VMG Partners, a TikTok campaign — #k18HairFlip — that has garnered more than 8.5 billion views, and is projecting more than $100 million in sales for 2022, according to the company.
K18 launched in late 2020 and was founded by Britta Cox and…
More from WWDThe Top Trending 2021 Holiday Beauty Gift IdeasInside Mecca Brands’ New Sydney FlagshipThe New Clean Crew
K18 is vying to be the next big thing in hair care.
The beauty brand — full name: K-18 Biomimetic Hairscience — has fresh funding from VMG Partners, a TikTok campaign — #k18HairFlip — that has garnered more than 8.5 billion views, and is projecting more than $100 million in sales for 2022, according to the company.
K18 launched in late 2020 and was founded by Britta Cox and…
