Click here to read the full article. Proactiv, the acne-oriented skin care brand, is rebranding.
The company’s new name will be Alchemee and the products will focus on a range of skin needs, not just acne. Alchemee said it plans to “tap into the origins of Proactiv” and evaluate chronic skin conditions, including hyperpigmentation, psoriasis, eczema and dermatitis, and provide regimens for those concerns.More from WWDAbse-èl RTW Spring 2022Backstage at Dior Resort 2022Photos of Cynthia Erivo as Aretha Franklin in National Geographic’s ‘Genius: Aretha’ Series
“With new brands that are currently in development, the company will employ a holistic approach to maintain,…
The company’s new name will be Alchemee and the products will focus on a range of skin needs, not just acne. Alchemee said it plans to “tap into the origins of Proactiv” and evaluate chronic skin conditions, including hyperpigmentation, psoriasis, eczema and dermatitis, and provide regimens for those concerns.More from WWDAbse-èl RTW Spring 2022Backstage at Dior Resort 2022Photos of Cynthia Erivo as Aretha Franklin in National Geographic’s ‘Genius: Aretha’ Series
“With new brands that are currently in development, the company will employ a holistic approach to maintain,…
