After a 10-year-plus career, Umit Benan was losing himself and his relationship with his clients until his latest fashion venture, B+, brought back joy and passion. Since the B+ launch in 2019, Benan has carved out a strong niche of customers, fueled by word of mouth and clients’ enthusiasm for his made-to-measure creations, and scooped up online and physical distribution at premium retailers. Now he is ready to slowly but steadily grow the scope of his business.
