Click here to read the full article. MILAN — There’s no such thing as too much beauty.
While the industry is questioning if the global beauty market has reached a saturation point, a new wave of indie brands is on the rise in Italy, a country best known for its strong supply chain and leading cosmetics manufacturers rather than blockbuster labels.More from WWDThe Top Trending 2021 Holiday Beauty Gift IdeasBlumarine X Hello Kitty Capsule CollectionAbse-èl RTW Spring 2022
But as the pandemic accelerated the digitalization in the market and local consumers became increasingly familiar with online shopping, a new generation of entrepreneurs saw…
While the industry is questioning if the global beauty market has reached a saturation point, a new wave of indie brands is on the rise in Italy, a country best known for its strong supply chain and leading cosmetics manufacturers rather than blockbuster labels.More from WWDThe Top Trending 2021 Holiday Beauty Gift IdeasBlumarine X Hello Kitty Capsule CollectionAbse-èl RTW Spring 2022
But as the pandemic accelerated the digitalization in the market and local consumers became increasingly familiar with online shopping, a new generation of entrepreneurs saw…
