Bondi Sands adds skin-care category as it expands beyond sunless tanning | Glossy

Bondi Sands adds skin-care category as it expands beyond sunless tanning | Glossy

Bondi Sands hired a dedicated head of skin-care formulations to prepare for the category expansion, and established independent social media and marketing teams and individual social accounts. This underscores the significance of the category launch to Bondi Sands, as it seeks to grow its business on the wave of the skin-care boom.