One-step showstopper: Serum that contains 11 actives aim to help consumers overwhelmed by skin care choices

One-step showstopper: Serum that contains 11 actives aim to help consumers overwhelmed by skin care choices

India-based beauty start-up D’you believes the number of single-ingredient skin care products have inadvertently created more confusion among beauty consumers and has developed an 11 active multitasking serum to tackle it.