Professional Football Superstar – Travis Kelce – Joins A SHOC ENERGY’s ‘Athlete Approved Energy’ Roster

Professional Football Superstar – Travis Kelce – Joins A SHOC ENERGY’s ‘Athlete Approved Energy’ RosterTravis Kelce, professional football icon, joins an elite lineup of renowned professional athletes that have chosen to invest in A SHOC Energy.

NEWPORT BEACH, Calif. – September 15, 2022 – (

A SHOC ENERGY, a modern, better-for-you energy drink, today announced a new business and marketing partnership with 2019 professional football champion, Travis Kelce. Leading up to the kickoff of the 2022 season, the Kansas City football superstar formed a relationship with A SHOC’s team – Kelce identified that the products’ performance benefits from more natural functional-ingredients, NSF International Certified For Sport® Certification, and commitment to healthier energy drinks were an asset to meet his demanding athletic requirements and also an exceptional business opportunity. 

In 2021, Travis Kelce became the first tight end in professional football history to obtain six consecutive seasons with at least one thousand receiving yards. Partnerships with athletes like Kelce have provided A SHOC the ability to be involved in their training programs in a more authentic way than competitors and reinforce the company’s mission to help active-lifestyle consumers find healthier solutions to boost energy and reach their peak.

“Football is a demanding sport, the physical toll it takes on my body during the 18-week season of games, workouts, and traveling leaves me with little to no energy – and, I can use an extra boost to push through and keep me on track,” said Kelce. “My routine is regimented, so I’m careful with what I put into my body which is why I naturally gravitated towards the A SHOC brand. They deliver a healthier, all-natural alternative and have ensured that their formulas have received the NSF Certification required by the NFL and many other professional sports. I’m excited to join an elite roster of athletes and share A SHOC‘s mission on how helpful their products have been to deliver a top-tier performance on and off the field with this better-for-you energy drink.”

“Travis Kelce is a phenomenal addition to A SHOC’s business and brand platforms. The levels of professional success he’s obtained on and off the field attest to the intense commitment Travis puts into all his endeavors,” said Paul Nadal, CEO, A SHOC ENERGY. “Travis has a systematic propensity in making great plays, and his forethought in partnering with A SHOC is further reinforcement for our company’s business proposition to create healthier, performance-focused energy drinks – we look forward to evolving the energy category and working alongside Travis.”

Leading into the 2022 football season, Kelce’s collaboration with the brand makes him the latest addition to A SHOC’s recent partnerships with renowned professional athletes and their combined strategic efforts to help customers reach their peak with healthier energy and focus using more natural ingredients.

As a further testament to the product’s performance and energy benefits, other champion-level athletes who have chosen to partner with A SHOC ENERGY, include: Aaron Judge (First Baseman, New York Yankees), Chase Elliott (NASCAR Cup Series Champion, Four-Time Most Popular Driver Award), Paul Rodriguez (Professional Skateboarding Icon, Four-Time X Games Gold Medalist), Lexi Thompson (Eleven-Time Winner on the LPGA Tour, Major Championship Winner), Chase Young (Professional Football Rookie of the Year, Washington), Brooks Koepka (Two-Time PGA Tour Champion, Two-Time U.S. Open Winner) and Freddie Freeman (2020 MLB MVP, 2021 World Series Champion, Los Angeles Dodgers).

Earlier this year, A SHOC‘s energy drink lines, A SHOC and Accelerator secured the prestigious NSF International Certified For Sport® Certification required by MLB, NFL, NBA, PGA and many other professional organizations. As part of the rigorous certification process, including screening for 272 banned substances, ongoing manufacturing audits, and inspections, the company has ensured that their natural plant-based energy products are produced within NSF compliance. A SHOC sought to secure this certification in a commitment to athletes as they continue to push the envelope and look for new ways to maximize their performance through a healthy approach.

Travis Kelce will be highlighted in an extensive marketing campaign by A SHOC that includes activations both nationally and in key markets across retailers, digital, print and out of home advertising. A SHOC Energy drinks are currently available in more than 112,000 stores, including Target, Walmart, CVS, Rite Aid and 7-Eleven, and online and To learn more about A SHOC, please visit and @ashocenergy on Instagram.



About A SHOC

Based in Newport Beach, Calif., A SHOC is the fast-growing, healthy, active energy beverage brand that is changing the energy game with more natural, better-for-you products that feature more functional ingredients, including plant-based natural caffeine, plant-based thermogenics, ocean mineral electrolytes, nine essential amino acids, and BCAAs with no sugar, artificial flavors, colors, or preservatives. A SHOC is distributed nationally by Keurig Dr Pepper. More information on A SHOC is available at or on Instagram at @ashocenergy.

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Professional Football Superstar – Travis Kelce – Joins A SHOC ENERGY’s ‘Athlete Approved Energy’ Roster

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KlimaDAO Cleans Up HFC-23 Credits From the Base Carbon Tonne (BCT) Pool

KlimaDAO Cleans Up HFC-23 Credits From the Base Carbon Tonne (BCT) PoolThere are approximately 672,000 tonnes of HFC-23 credits within the BCT pool, KlimaDAO’s community has voted to remove them from the pool to improve the quality of contained credits.

SAN FRANCISCO – September 15, 2022 – (

KlimaDAO has announced that it has allocated a limited amount of its treasury holdings to remove the HFC-23 credits from the Base Carbon Tonne pool and “burn” them – an act which means that the environmental benefit of these tokenized carbon credits cannot be claimed by any entity or organization. You can view the details here.

HFC-23 carbon credits were phased out from the Verra Registry in January 2014 after they were banned in the compliance markets, with concerns cited around HFC-23 facilities gaming the system to create new carbon credit issuances that could be sold on into the market for a profit. 

Two carbon projects had been registered with the Verra Registry prior to the phase-out, with one issuance made from the Yingpeng HFC23 Decomposition Project of 4.5mn credits. A number of these credits remain live on the Verra Registry, meaning their environmental benefit can still be claimed through the retirement of the credits. Data from AlliedOffsets shows that up until 2020, these credits have been retired by a number of entities to claim their environmental benefit. 

The initial design of the Base Carbon Tonne pool by the Toucan Protocol allowed a broad range of carbon credits to be deposited in the pool, providing they had a vintage of 2008 and onwards. It wasn’t until a number of HFC-23 credits had been deposited into the pool, and concerns were raised about the quality of these credits, that the depositing of HFC-23 credits was blacklisted by Toucan. 

Today, KlimaDAO holds over 90% of the Base Carbon Tonne pool within its treasury reserves and its liquidity pools on the SushiSwap platform. The primary function of the credits within the liquidity pools is to enable users of on-chain carbon to acquire tokenized carbon credits and claim their environmental benefit of them efficiently and transparently by retiring them on the blockchain using KlimaDAO’s retirement aggregator infrastructure

To address concerns around the quality of these credits, KlimaDAO utilized its decentralized governance process to host a discussion with its community members on its Forum about the removal of these credits from its ecosystem. A token vote of the community members on the SnapShot platform passed with 83% approval to destroy the credits. 

The approximately 672,000 HFC-23 credits in the BCT pool have now been burnt and removed from KlimaDAO’s tokenized carbon credit ecosystem. 

Drew Bonneau of KlimaDAO said, “Both market commentary and the available data on the HFC-23 credits demonstrate to us that this credit is considered at best low-quality, and at worst valueless. After discussing the issue with our community it is clear to us that removing these tokenized carbon credits from our ecosystem is the desired approach.” 

Bonneau added, “One of our strengths as a DAO is that we are able to bring in the perspectives of our 70,000-strong community, which includes a number of advisors from across the carbon market – we are grateful for their engagement and encourage continued participation with our DAO’s governance processes as we develop our ecosystem in line with market needs.”

About KlimaDAO

KlimaDAO is an on-chain scaling solution for the Voluntary Carbon Market. By combining tokenized carbon credits with a blockchain-enabled technology stack, KlimaDAO aims to open up the market to greater transparency and efficiency.

If you are interested in participating in KlimaDAO’s governance process, join the Forum. If you are a business looking to offset your carbon footprint, get started here

For more information, please see

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Natacha Rousseau 
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KlimaDAO Cleans Up HFC-23 Credits From the Base Carbon Tonne (BCT) Pool

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