Month: October 2022

Lifestyle

Fatigue Puts U.S. Businesses at Risk of New COVID Wave, Advises SaferMe

Fatigue Puts U.S. Businesses at Risk of New COVID Wave, Advises SaferMeAs European COVID deaths rise, it’s time for businesses to review their pandemic planning and ensure lockdowns won’t be needed or even recommended

AUSTIN, Texas – October 18, 2022 – (Newswire.com)

As European countries see an increase in their COVID infections, providing an early indication of what is potentially on its way to the USA, SaferMe, a leading pandemic readiness company, is recommending that local businesses review their pandemic readiness plans in the face of a potential winter surge of the virus. 

The European Centre For Disease Prevention and Control has stated that it has begun “seeing indicators rising again in Europe, suggesting that another wave of infections has begun.” Pooled COVID data up to the end of week 40, 2022 (the week ending Oct. 13), in Europe showed “widespread increases were being observed in all indicators, with one third of EU/EEA countries reporting increases in COVID-19 deaths.” 

“What is concerning is that many U.S companies are developing COVID fatigue and are becoming complacent with their planning, despite growing health indicators in Europe. It is just good business continuity protocol to ensure that pandemic plans are always up to date,” says Clint Van Marrewijk, CEO and founder of SaferMe. “Companies that rely on outdated historic pandemic plans or adopt a wait-and-see approach are potentially jeopardizing business operations, supply chains, and jobs.”

Additionally, America will also be heading into its flu season. “Irrespective of the pandemic type or its magnitude, now is the time for businesses to take the responsible steps to be prepared for all types of pandemic eventualities. Companies that are well prepared can avoid complete lockdowns. We have had some bitter lessons in what not being adequately prepared means. Businesses have a duty of care to look after their employees and all visitors on company premises,” adds Van Marrewijk.

To mitigate against the impact of poor pandemic planning, SaferMe recommends that companies develop an integrated response, which can be activated within 48 hours of a virus risk surpassing the company’s risk tolerance. The following steps will help companies achieve this:

  • Monitoring health developments inside their business as well as up and down their supply chain and the environment in which they are located
  • Contacting partners, suppliers and customers to ensure that they have up-to-date pandemic plans
  • Avoiding “siloed” pandemic plans that exist in isolation. Instead, incorporate an integrated pandemic plan into the company’s business continuity planning
  • Pre-approving response systems, such as technology, that can confirm which employees have been in contact with each other (only when needed). This information is derived from second-generation contact tracing, which makes the old-fashioned phone tree systems completely obsolete — these must be removed from all plans 
  • Develop a virus toolkit that exist in a state of readiness and can be activated at a moment’s notice. The toolkits must contain personal protective equipment, a supply of hygiene supplies such as hand sanitizers, an automated contact-tracing system, and company-wide health-check ability.

About SaferMe:

SaferMe is one of the world’s leading pandemic readiness and workforce safety companies, and it advises governments, Fortune 500 businesses, and some of the world’s most prominent brands in over 30 countries. It is on a global mission to keep employees healthy and safe while at work to make organizations resilient and pandemic-ready, and keep them open for business. SaferMe has offices in the United States, New Zealand, Sweden, and Australia. For more information, www.saferme.com.

Contact Information:

Evan Bloom

CEO

evan@fortresscomms.com

3157444912

Press Release Service
by
Newswire.com

Original Source:

Fatigue Puts U.S. Businesses at Risk of New COVID Wave, Advises SaferMe

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Lifestyle

Baxter of California Introduces Shea Pomade, a Rich, Moisturizing and Conditioning Hair and Scalp Balm for Textured Hair

Baxter of California Introduces Shea Pomade, a Rich, Moisturizing and Conditioning Hair and Scalp Balm for Textured HairFormulated with a blend of shea butter, olive oil and bacuri seed butter, Shea Pomade is designed specifically for curly and coily textures and provides hydration, shine and styling benefits.

LOS ANGELES – October 18, 2022 – (Newswire.com)

Baxter of California, the heritage men’s grooming brand with flagship barber shop in Los Angeles, launches the limited-edition Shea Pomade, a moisturizing and conditioning hair and scalp balm that provides light hold and a high-shine finish. Shea Pomade is a shea butter-infused hair product formulated for curly, coily, thick and coarse hair textures. 

Launching just in time for the 2022 holiday season, Shea Pomade styles and moisturizes with a combination of natural ingredients that nourish the hair and scalp for brilliance and shine. The pomade provides light styling, and the moisture-rich balm provides frizz-free coil and curl definition while highlighting natural wave patterns.

“We are so excited for consumers to try Shea Pomade,” says Jose Figueroa, Associate Brand Manager of Baxter of California. “We recognized that there was a gap in our pomade collection, specifically for curly and coily hair, so we’re proud to introduce a product formulated specifically for textured hair.”

“It’s important to us as a brand to ensure we’re addressing the hair care needs of all consumers,” Figueroa added. “We tested products for curly and coily hair with industry professionals for over a year, including a test run at Cosmoprof, because it’s important that our products are of good quality and are very effective. With Shea Pomade, our portfolio of hair styling and care products is extended by meeting the needs for textured hair consumers.”

Shea Pomade is rich in natural ingredients, and its combination of butters not only help to style the hair but also promote the health of the hair and scalp. Key ingredients include:

  • Shea Butter: seals each hair strand, locking in moisture and leaving hair soft, smooth and shiny
  • Olive Oil: rich in antioxidants, this ingredient deeply penetrates hair strands and helps to promote scalp health
  • Bacuri Seed Butter: helps to stimulate the production of collagen and elastin which promote hair elasticity and how well strands resist breakage

The Baxter of California Shea Pomade is now available for purchase at baxterofcalifornia.com, the Baxter Finley Barber & Shop in Los Angeles and fine retailers around the world.

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HIGH-RES IMAGES:

https://agencyguacamole.box.com/s/se2hfro3lf1jigyf05uwembzt7eghpdl 

EDITORIAL/MEDIA INQUIRIES: For all media inquiries, including sample requests, please contact Alexa Lewis: boc@agencyguacamole.com //  310-878-2560

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ABOUT BAXTER OF CALIFORNIA:

Since 1965, Baxter of California has been a pioneer in understanding and meeting personal care needs. Our curated range of hair, skin, shave and body essentials and lifestyle products are all tried and tested by master barbers at our award-winning Baxter Finley Barber & Shop in Los Angeles. Our products are designed for quality and versatility to provide consumers with everything they need to confidently be who they are.

BaxterofCalifornia.com @BaxterofCa #LifeLivedTrue

Contact Information:

Alexa Lewis

PR and Influencer Manager

pr@agencyguacamole.com

310-878-2560

Press Release Service
by
Newswire.com

Original Source:

Baxter of California Introduces Shea Pomade, a Rich, Moisturizing and Conditioning Hair and Scalp Balm for Textured Hair

Continue Reading