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In 2021 — a year filled with ups and downs, twists and turns — Facebook renamed itself Meta while Gucci, Burberry, Balenciaga and numerous other luxury brands rushed into the metaverse and the world of NFTs.
But what is happening in China, the world’s most-developed digital market, as a result of this technological innovation?More from WWDYear of Tiger Chinese New Year CampaignsRed Carpet Looks From the ‘House of Gucci’ L.A. PremiereA Look Inside the New York ‘House of Gucci’ Premiere
There has never been a new industry in China that has attracted such feverish attention…
