Click here to read the full article. MILAN — Taking brand experience to another level as it continues to explore new cultural languages, Prada has teamed with Ubisoft.
The Italian luxury group has joined forces with the leading video game company to integrate its Prada Linea Rossa collection into the outdoor sports playground of Riders Republic, available starting today.More from WWDPrada Men’s Fall 2022Photos from the ‘Euphoria’ Season Two Red CarpetLouis Vuitton Men’s Pre-Fall 2022
“We are excited to partner with such a creative company like Ubisoft to offer our own interpretation of the gaming world,” said Lorenzo Bertelli, Prada Group’s marketing…
The Italian luxury group has joined forces with the leading video game company to integrate its Prada Linea Rossa collection into the outdoor sports playground of Riders Republic, available starting today.More from WWDPrada Men’s Fall 2022Photos from the ‘Euphoria’ Season Two Red CarpetLouis Vuitton Men’s Pre-Fall 2022
“We are excited to partner with such a creative company like Ubisoft to offer our own interpretation of the gaming world,” said Lorenzo Bertelli, Prada Group’s marketing…
