The future of Ralph Lauren’s iconic polo, and retail, may be coloring your own clothes in the store – NewsBreak

The future of Ralph Lauren’s iconic polo, and retail, may be coloring your own clothes in the store – NewsBreak

The future of Ralph Lauren’s iconic polo, and retail, may be coloring your own clothes in the store – NewsBreak

Jim Fitterling, the CEO of Dow, a key Ralph Lauren partner on new color-dyeing technology, recently told the CNBC ESG Impact summit that the retailer’s flagship stores in New York next year will have the technology to let consumers have polo shirts dyed in-store. New and unique retail experiences…