GLOBAL SUPERSTAR DOLLY PARTON AND CONAGRA BRANDS ENTER EXCLUSIVE LICENSING PARTNERSHIP FOR RETAIL FOOD
Partnership Expands Beyond Duncan Hines Sweet Treats to Breadth of New Food Categories
CHICAGO, Jan. 23, 2024 /PRNewswire/ — Following the continued success of her multiyear partnership with Duncan Hines, global icon and Rock & Roll Hall of Fame inductee, Dolly Parton has entered into an unprecedented, exclusive agreement with Duncan Hines’ parent company, Conagra Brands (NYSE: CAG), one of North America’s leading branded food companies, to develop a line of retail food items. The new line of Dolly Parton food products will include frozen, refrigerated, grocery and snack items inspired by down-home comfort cuisine.